|
By
Josephine Chileshe Ng'omalala
Streetwise
limited has scored another first . After successfully
producing the first ever Lusaka Street Map Travel
Guide, streetwise has now produced a
combined version, the Lusaka & Livingstone
Street Guide. The new version street guide is a
great improvement over the first edition,
The
Lusaka street maps have been updated to include new
developments. The Livingstone streets have also been
updated with the help of a prominent couple who have
lived in Livingstone for several years.
Streetwise
limited aims to continue providing quality maps.
The
Lusaka – Livingstone Street Guide includes;
Feature
stories, life, culture, art and sports;
Things to do (attractions/shopping); Where to eat;
After dusk (Gigs); Business guide; What to see;
Travel Agencies & tour operators; Flight
Schedules;
Ministries & Int'l Organizations;
Diplomatic Missions with flags and Where to stay
(Accommodation).
This information will be updated regularly.
For
further details and to advertise in the next edition
call
Chileshe Josephine Mpuku
Ng’omalala
Tel:
+260 1 225660 /252228
Cell : +260 97 777073
Email: streets@microlink.zm
Company Background
Streetwise
Limited is a private Zambian company incorporated on
10th January 2000, under the Companies Act of 1994
(CAP.388) with the objective of producing and
marketing street map booklets for all major Zambian
towns along the line of rail, for use as travel
guides. The booklets will help tourists, new arrivals,
other visitors, entrepreneurs and the general public
locate areas of interest and appropriate services with
ease. The booklets will also be used as a medium for
advertising goods and services for entrepreneurs.
The
Project
With
permission from the Surveyor General, Streetwise
Limited has reproduced the street map of the city of
Lusaka, in book form. The booklet is called the
Lusaka and Livingstone Street Map Travel Guide. The
Travel Guide, the first of its kind in Zambia, will
carry among others:
-
A
profile on Lusaka and Livingstone
-
Tit-bits
for the traveller;
-
Street
Map of Lusaka divided into 32 full colour maps
each placed on B5 paper;
-
Advertisements,
and;
-
An
index to: advertisers; street names; suburb names;
foreign missions; government and; municipalities.
Our
choice of the two cities is based on the fact that
Livingstone is a major tourist destination not only in
southern Africa but also in the world. The coming of
the Sun International and their vigorous advertising
drive has put Livingstone on the world stage.
Government programmes such as the World Bank supported
SEED programme are also expected to raise standards in
Livingstone, through rehabilitation of infrastructure.
The private sector is also doing a lot to make
Livingstone an attractive tourist destination. Tourist
arrivals are therefore expected to grow and to
continue to do so.
Lusaka
being the major entry point for tourists, potential
foreign investors and other visitors, and also being
home to members of the diplomatic corps, technical
assistance personnel and executive officers of foreign
corporations, having a street map of the city will
help. Being able to walk into a bookshop or tourist
shop, lodge restaurant or hotel and pick up a copy of
a street guide for Lusaka and Livingstone will promote
tourism in the two cities. It will also help the
population in the two cities to have useful travel
information.
Benefits
of having the Street Map Travel Guide
-
 The
travel guide will help the public undertake
general travel around the city. Not having a
travel guide for the city means that one has to
ask his or her way around to get to the desired
destination.
-
The
travel guide will also help tourists and other
visitors to the city find their way around without
any inconvenience. A street map is a “must
have” for tourists wishing to undertake unguided
tours of the city. It allows tourists take their
time touring the various beautiful sites in the
city leisurely and uninterrupted.
-
New
arrivals such as potential investors, members of
the diplomatic corps and technical assistance
personnel will also find the travel guide useful.
-
Having
a travel guide will help reduce crime in the city.
The traveling public, visitors and tourists will
not fall prey to criminal elements as they try to
find their way around the city.
-
Entrepreneurs
will find the travel guide useful not only as an
effective medium for advertising but also as an
effective tool for devising an efficient and
effective distribution network for the
distribution of their goods and services.
 Social/Community
Benefits
The
introduction of the Lusaka Street Map Travel Guide
will also bring the following benefits to the
residents of the city:
-
Combating
and preventing crime in the City: The travel
guide will be a very essential tool for law
enforcement organs such as the Police Service and
security companies, as it will help them locate
areas in distress with ease. Quick reference to
the Travel Guide will give them the exact location
and how best to get there;
-
Support
to the maintenance of selected social amenities in
the city. In collaboration with the Lusaka City
Council and other stakeholders, Streetwise Limited
plans to support the maintenance of selected
social amenities such as parks and community
welfare centres;
-
Streetwise
limited plans to support the health and city
authorities in the dissemination
of social messages such as adverts on the dangers
HIV/AIDS, crime prevention messages efforts,
etc; This will be done through among other means,
free advertising in the Lusaka Street Map Travel
Guide;
Proposed
distribution outlets for the Travel Guide
The
travel guide will be distributed through strategic
points such as the Zambia National Tourist Board,
international airports, bookshops, filling stations,
hotels, lodges and supermarkets.
The
number of booklets published is 10,000 copies.
The
Lusaka – Livingstone Street Guide will be updated
annually to incorporate new developments to the two
cities.
For
further details, contact Streetwise Limited :
Streetwise
Ltd
P.O. Box 51264
Lusaka
Tel:
+260 1 225660 /252228
Email:
streets@microlink.zm
|